Devon Windsor is leaving ~$100K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Devon Windsor
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: DEVON10 is yours, use it
Preview Text: Your $10 off is ready. Here's where to spend it
HERO MODULE
Hero Approach: Direct
H1: Your $10 Is Here
Subhead: Use code DEVON10 at checkout
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You signed up, so here it is. Use code DEVON10 for $10 off your first order. It expires in 14 days, so don't sit on it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Adrienne Top The top that photographs as good as it feels
Amii Full-Piece One-piece coverage that still turns heads
April Dress Your cover-up and your dinner look in one
Arabella Long-Sleeve Full-Piece Sun protection without sacrificing the look
Azaria Full-Piece Minimal lines, maximum effect
Arlo Sweatpant The resort lounge piece you'll actually live in
2
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I spent years in front of cameras wearing other people's swimwear.
Some of it was beautiful. Most of it was not made for real movement, real light, real trips. The kind where you're going from the water to lunch to a rooftop without changing.
I kept thinking: why does it have to be either pretty or practical? Why does elevated have to mean uncomfortable? Why does a swimsuit cost $200 and still look ordinary the second the sun hits it?
So I started Devon Windsor to answer those questions. Every cut, every fabric, every silhouette. Designed around how a woman actually lives when she's somewhere she loves.
We've got everything from swim to resort dresses to loungewear for the trip home. If you're building a summer wardrobe, or just need one perfect piece that does more than one thing, this is the place.
Your $10 off code is DEVON10. It's good for 14 days, so now's a good time to look around. And if you have questions about fit or what to pair things with, hit reply. I actually read these.
– Devon
Founder, Devon Windsor
3
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INBOX MODULE
Subject Line: Most brands pick one, we didn't
Preview Text: What makes Devon Windsor different from everything else in your feed
HERO MODULE
Hero Approach: Curiosity
H1: Built Different
Subhead: Here's what that actually means
Cta Button: See the Collection
MODULE 2: TRANSITION COPY
Most swimwear brands pick one thing. Price, or design, or fit. And sacrifice the rest. Devon Windsor was built to skip that trade-off entirely.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Sets This Brand Apart
Infographic: Checklist
- Designer-level aesthetics at every price point. Not just in the top tier
- Silhouettes that work poolside, at dinner, and everywhere between
- A full resort wardrobe in one place: swim, cover-ups, dresses, lounge
- Mommy & Me styles so the whole trip looks intentional
- Seasonal collections updated regularly. So the edit stays fresh
- A Bridal Shop for occasions that deserve something special
Products Shown
- Ashtin Jacket. The piece that pulls a whole resort look together
- Ammie Bottom. A cut that flatters without trying too hard
- April Dress. Takes you from the water to wherever the night goes
4
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INBOX MODULE
Subject Line: You browsed, code still works
Preview Text: DEVON10 is still live. But not for much longer
HERO MODULE
Hero Approach: Direct
H1: Still $10 Off
Subhead: Code DEVON10 expires in 9 days
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
You've seen the collection. Your code is still good. This is your reminder before it disappears.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pieces Worth Using It On
Adrienne Top The bikini top people ask about on the beach
Amii Full-Piece One-piece style that holds its own at any resort
April Dress The only cover-up you'll actually keep wearing at dinner
Arabella Long-Sleeve Full-Piece Full coverage, zero frump
Azaria Full-Piece Clean lines that photograph effortlessly
Arlo Sweatpant The lounge piece that makes travel days feel intentional
5
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INBOX MODULE
Subject Line: What you're actually paying for
Preview Text: How Devon Windsor stacks up against what else is out there
HERO MODULE
Hero Approach: Question
H1: Why Does It Matter?
Subhead: See how the brands actually compare
Cta Button: Shop Devon Windsor
MODULE 2: TRANSITION COPY
Before you spend money anywhere, it's worth knowing what you're actually comparing.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Devon Windsor vs. The Rest
Infographic: Table
| Dimension | Devon Windsor | Typical Competitor |
|---|---|---|
| Design direction | Designer-led, trend-forward each season | Generic silhouettes recycled year over year |
| Versatility | Swim to resort to lounge in one wardrobe | Swimwear only. No transition pieces |
| Occasion range | Everyday, bridal, Mommy & Me, resort | Single-use vacation category |
| Price point | Premium but consistent across the range | Low entry price, steep drop in quality |
| Availability | DTC and Revolve | DTC only or mass retail with no curation |
| Color variety | Wide seasonal palette updated each collection | Core basics, limited seasonal rotation |
Products Shown
- Ashtin Jacket. The resort layer that completes the look
- Arabella Long-Sleeve Full-Piece. Sun protection that doesn't look like an afterthought
6
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INBOX MODULE
Subject Line: We'll let customers do the talking
Preview Text: Real customers, real trips, real opinions
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Here's what customers actually say
Cta Button: Shop the Collection
MODULE 2: TRANSITION COPY
We'll let them do the talking.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Are Saying
Infographic: Numbered List
- "I was skeptical about the price, but the quality is genuinely better than anything I've bought at this level. Worth every penny.". Sarah M.
- "Wore the April Dress from the pool straight to dinner. Got asked where it was from four times.". Jess T.
- "I've bought from Devon Windsor three times now. The fit is consistent and the colors are exactly what you see in the photos.". Kayla R.
- "The Mommy & Me set was perfect for our trip. My daughter and I matched all week and I actually felt put together.". Amanda L.
- "Customer service helped me figure out sizing before my trip. The swimsuit arrived fast and fit perfectly.". Nicole B.
Products Shown
- April Dress. From pool to dinner without overthinking it
- Amii Full-Piece. The one-piece customers keep coming back for
- Adrienne Top. The top that earns the compliments
7
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INBOX MODULE
Subject Line: Midnight tonight, code gone
Preview Text: DEVON10 expires at midnight. No extensions
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: DEVON10 expires at midnight tonight
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Your $10 off code expires at midnight tonight. No extensions, no second codes. This is the last time you'll see it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Spend It Before It's Gone
Adrienne Top The top worth using your code on
Amii Full-Piece One-piece coverage, full-piece style
April Dress Pool to dinner, no extra outfit required
Arabella Long-Sleeve Full-Piece The practical pick that still looks incredible
Azaria Full-Piece Clean and confident for any trip
Arlo Sweatpant The lounge essential you'll wear long after summer ends
8
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I noticed you haven't used your code yet, and I just wanted to check in.
No pressure. Maybe the timing wasn't right, or you're still deciding, or you just got busy. All completely understandable.
But I did want to make sure nothing got in the way. If you had questions about sizing, fit, what to pair with what, or anything else, hit reply and I'll help. That's not a bot answer. I actually read these.
If you're not ready to buy anything right now, that's fine too. I'd rather you feel good about it whenever you do decide than rush into something.
Your code DEVON10 is expiring very soon if it hasn't already. If there's something you've been thinking about, now's the time.
Either way, thanks for being here. We'll keep showing up in your inbox with things worth looking at.
– Devon
Founder, Devon Windsor
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.